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Saturday, 5 March 2016

KLEENEX® SURVEY POINTS TO THE NEED FOR A NEW STANDARD OF CLEAN IN PUBLIC TOILETS

New Kleenex® Wet Toilet Tissues Help Malaysians Survive Public Toilet Inconveniences

Malaysians are amazingly adaptive when it comes to dealing with challenges.  Take public toilets for example: many Malaysians have resorted to various “creative” but inconvenient ways of cleaning themselves and using the public toilets in view of the unpleasant experiences they have encountered.

To better understand the public toilet experiences and habits of people in Malaysia and to better help Malaysians survive public toilet inconveniences, Kleenex® has recently commissioned an independent online survey which polled some 1,160 women and men in Malaysia.

The Challenges of Using Public Toilets
Overall, the survey revealed that three out of five Malaysians are extremely hesitant to use public toilets, citing common reasons such as wet, dirty floors or toilet seats, clogged or unflushed toilets, and lack of water or clean water and toilet paper.

Specifically on personal cleaning, participants’ most common complaints were attributed to dirty water hoses (60%) and no water and toilet paper being provided at all (37%). The survey also found that many Malaysians modify their behaviour solely to avoid using public toilets.  For instance, four out of five who were surveyed mentioned that they consume less drinks to minimize visits to the public toilets while they are out and some feel compelled to carry their own supply of cleaning water wherever they go.

Celebrity brand advocate Jihan Muse said, “Surviving a public toilet is like being in an epic tragicomedy – you should see me in my high-heeled sandals and long, flowing dress, trying to juggle shopping bags, negotiating the wet floor while holding my dress up and hoping I don’t drop anything!”

True enough, survey results showed that a majority of Malaysians (67%) think that what they wear as well as the things they carry around make it inconvenient to clean themselves properly in public toilets.

“Proper maintenance aside, I feel public toilets in Malaysia would be much better if we could treat them the way we treat our own personal space. So if you make a mess, clean it up; don’t step on the seats; wipe up any spills and for the love of all things decent, do flush properly!” added Jihan.

The results show and reconfirm that there are challenges with using public toilets in Malaysia - and more can be done to provide Malaysians with a convenient and innovative solution for out-of-home cleaning.

The New Standard of Personal Cleaning Solution with Kleenex®
Leading the way to support a more positive public toilet experience and a better standard of intimate cleaning amongst people in Malaysia, Kleenex®, a world leader in personal hygiene products, has introduced a simple solution that can be used conveniently anytime, anywhere – Kleenex® Wet Toilet Tissues.

According to the survey, one in two respondents believe that using wet tissues is the most ideal solution as opposed to having to go through the inconveniences of dealing with situations when there is no water or toilet paper available.

“Kleenex® Wet Toilet Tissues is the first of its kind in Malaysia, made with consumers’ out-of-home cleaning needs in mind.  Its compact packets are easy to carry around and easy to use – just wipe and flush,” said Mr Raman Tarun, Marketing Director, Kimberly-Clark Malaysia. “Sometimes we don’t realize how a tiny addition like this in our bag can make such a huge difference – it’s just like personal hygiene in a pocket.”

“After the successful launches in various markets like South Korea, Switzerland, Taiwan, and Singapore, we are confident that this brand-new range of wet toilet tissues will be very well received in Malaysia!”

*Safe to flush and hypoallergenic, the Kleenex® Wet Toilet Tissues are formulated with 9-step purified water for 99.9% assured clean  and gentle and delicate on the skin, leaving users feeling cleaner and fresher after use.

Lastly, Jihan said, “Instead of trying to hold it in until we get home, I can just use Kleenex® Wet Toilet Tissues for convenient cleaning that leaves me feeling as clean and fresh as I would at home.”

Kleenex® Wet Toilet Tissues are available in three sizes – a pack of 10 sheets that can be placed in one’s pocket or handbag (RRP RM2.10), a value-saving pack of three (RRP RM5.80), or a 40-sheet pack (RRP RM7.40). All three sizes are now available in leading hypermarkets and supermarkets nationwide.

Join Kleenex® and Jihan Muse today to Survive Public Toilets
Request a free sample pack and participate in a simple quiz contest to win a year’s supply of Kleenex® Wet Toilet Tissues by registering at www.kleenexcleans.com.my.  Users are also encouraged to share their experience using this brand-new product on social media by using the hashtag, #KleenexSurvivalGuide.

For more information on Kleenex® in general, log on to the Kleenex® Malaysia Facebook page (www.facebook.com/Kleenex.Malaysia) or call the Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9am to 5pm.

*Advisable to flush no more than 2 sheets at a time; not suitable for use in septic tank.
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Kleenex® is a brand of Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, billions of people worldwide -- nearly a quarter of the world's population – choose Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Huggies®, Kotex® and Poise®, Kimberly-Clark is about “leading the world in essentials for a better life”. To keep up with the latest Kimberly-Clark news and to learn more about the company's 140-year history of innovation, visit http://www.Kimberly-Clark.com.



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