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Saturday, 21 November 2015

FIRST-EVER KLEENEX® 3-PLY SCENTED FACIAL TISSUES USE THE SCIENCE OF SCENT TO INSPIRE UPLIFTING EXPERIENCES IN OUR LIVES

Kuala Lumpur, 19 November 2015: There is nothing like the smell of freshly-washed laundry, cookies baking in the oven, or flowers in bloom to put a smile on your face.  Such wonderful scents simply lift our spirits, making us feel more positive and nurturing, even when our environment is stressful or overwhelming.

Kleenex® introduces a new way to enjoy its softness, infusing rose essential oil or cherry blossom fragrance into its first Kleenex® 3-Ply Scented Facial Tissues for an absolutely delightful and uplifting user experience.

There is a substantial body of research that supports the link between fragrance and well-being, as the sense of smell is one of the most direct ways people interact with their surroundings. Professor Charles Spence from Oxford University, an expert in multisensory experiences, finds that fragrances can influence how people relate to something they feel. For example, participants in a study, rated pieces of fabric as much softer when presented with a lemon scent than they did when the same swatches were presented with an animal-like odour.[i] 

Another expert and author, Jane C Anderson, also stresses on the importance of smell, as it is the most impactful and lingering of all the senses.[ii]

It is also known that floral scents in particular cultivate a happier, more optimistic outlook and this can have a positive effect on how people interact with others[iii] - just imagine the impact a pack of Kleenex® 3-Ply Scented Facial Tissues can have around the home and office, or carried around in a purse!   

“In spite of all the evidence, the power of scent is often overlooked.  Through the new Kleenex® 3-Ply Scented Facial Tissues, we offer Malaysians a new way to enjoy the experience,” said Mr Raman Tarun, Marketing Director, Kimberly-Clark Malaysia. “By pairing the scents of rose and cherry blossom with the well-known softness of Kleenex® facial tissues, we have created a multisensorial partnership to bring a positive influence that can have an enriching impact on our everyday lives and relationships.”

“In essence, every time a person uses our scented facial tissues, it elevates the normal act of cleaning up to a sensorial experience that lifts your spirits, making it easier to deal with the demands of daily life.

To introduce these exciting new variants, Malaysians are invited to join the “power of scent” movement and bring softness and scent into their lives and into those of their loved ones simply by requesting for a sample of the brand-new Kleenex® 3-Ply Scented Tissues at http://powerofscent.kleenex.com.my and share uplifting messages on social media with the hashtag #KleenexPowerofScent.

Look for the new Kleenex® 3-Ply Scented Facial Tissues in box packs (RM10.30 for four packs of 74 sheets and RM14.55 for four packs of 114 sheets) and soft packs (RM5.35 for four packs of 46 sheets).

For more information on Kleenex®, log on to the Kleenex® Malaysia Facebook page (www.facebook.com/Kleenex.Malaysia) or call the Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9am to 5pm.

About Kleenex®
Kleenex®, the world’s No.1 facial tissue offers superior softness that gently cleanses all skin types. Every sheet is made from 100% quality virgin fiber that leaves no residue behind to reduce skin irritation. This ensures not only clean skin, but gentle care and finest hygiene for you and your family. Kleenex® tissues, are available in both facial and bath tissues and in a variety of attractive and convenient packaging formats, distinctive for their ideal softness, strength and absorbency.

Kleenex® is a brand of Kimberly-Clark
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, billions of people worldwide -- nearly a quarter of the world's population – choose Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Huggies®, Kotex® and Poise®, Kimberly-Clark is about “leading the world in essentials for a better life”. To keep up with the latest Kimberly-Clark news and to learn more about the company's 140-year history of innovation, visit http://www.Kimberly-Clark.com.



[i] Demattè ML, Sanabria D, Sugarman R, Spence C. Cross-modal interactions between olfaction and touch. Chem Senses. 2006 May;31(4):291-300.
[ii] Jane C Anderson, The De-Cluttered School (2010)
[iii] LiveScience. Smell of Success: Scents Affect Thoughts, Behaviours. http://www.livescience.com/14635-impression-smell-thoughts-behavior-flowers.html 


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